Before I went into corporate accounting, I was a recognized authority on homeowners associations, or "CIRAs," otherwise known as Common Interest Realty Associations. I audited HOAs for twenty years and became very knowledgeable of the accounting and tax rules for these entities, their peculiarities and hot issues.
The favorable part of having a homeowners association practice is that there are a lot of HOAs to service. There are literally tens of thousands of them here in California. California law requires most HOAs to have an annual review by a CPA, though some opt for an audit instead (since it exceeds a review, it is acceptable to the state). HOAs also require annual corporate tax returns and sometimes an exempt organization return (Form 199 in California). Lots of potential business there for a CPA.
The key to getting a lot of HOA clients is to become known to the property management firms who manage them. HOAs are ruled by a board of directors made up of the homeowners, and they generally hire a property management firm to manage daily operations and accounting, including billing the members for HOA dues, collecting the dues, paying the monthly expenses, reconciling the bank account and maintaining the books. They also send nastygrams to owners who are in violation of the rules -- those whose stereo is too loud or whose dog is peeing on the neighbor's petunias.
Many if not most boards of directors rely on the management company to present potential vendors (including CPAs) to the board for hiring decisions. They expect the property manager to vette the potential vendors by sending requests for proposals (RFPs). If the property manager knows you, they may include you in the pool of candidates for consideration. Some property managers may really like you, and recommend you over the others, even when your bid for the work is higher.
The Board changes members frequently as new directors are usually elected annually. New board members don't know you and have no loyalty to you as their accountant. They rely on the opinion of the property manager as to whom to hire as auditor. Vendors in the HOA business learn early on an important truth: the property manager is usually the most powerful and influential agent of the HOA's board of directors. He or she can provide you with a lot of business or effectively exclude you from consideration. In HOA practice, it becomes clear early on that you must not alienate the property manager if you want to keep working.
This is potentially a large conflict of interests: since it is the property manager's work that you are auditing (they keep the books), any critical management letter comments can get you fired. To make matters worse, there are no legal or licensing standards for property management of homeowners associations. Some property managers are competent and ethical; others are unprofessional, incompetent and sometimes downright crooked, e.g., soliciting kickbacks from vendors for recommending them, recommending vendors who are related parties (without disclosure) or in some cases, embezzling the funds of the associations. HOA property management is lousy with the potential for bad work, conflicts of interest and downright fraud.
Okay, this article is getting a bit long, so let me summarize some points:
Favorable aspects of auditing/reviewing homeowners associations:
- There is a lot of potential business for CPAs;
- Most work can be done after the CPA's busy season;
- HOA's can provide the CPA with cashflow during the slow season.
Challenging aspects of auditing/reviewing homeowners associations:
- Homeowners associations have their own accounting and tax procedures and practices and specialized knowledge is required;
- Boards of directors change frequently and client loyalty is difficult to maintain;
- Due to the bid process and competition, CPA fees tend to be lower than for other types of business;
- Over reliance by board of directors on property management firms can potentially create conflicts of interest -- do you owe your duty to the board of directors of to the property management firm?
- Property management firms often do a poor job of accounting, meaning a lot of your fixed fee must be used in cleaning up the records and undertaking additional analysis and adjustment;
- Boards tend to turn over their CPA frequently, for frivolous reasons, and this can be frustrating, demoralizing and unprofitable.
